Novify Media
Novify offers a data-driven solution, analyzing every touchpoint within the customer journey to ensure your advertising dollars are working their hardest. Data-Centric Decisions Commitment to data-driven decision making is a need. We go deeper than basic campaign metrics, getting insights from a broad range of sources. Existing PPC setups, website analytics, and customer data are all examined. We even analyze competitor PPC strategies, seeing areas for improvement for maximizing your ROI. The Foundation- Analysis The first stage is the examination of the current PPC setup, website, and internal processes. Conversion-bottlenecks are identified, with a focus on optimizing landing pages, user experience (UX), and ad copy relevance to website content. With research on competitor PPC presence we unveil opportunities to reach your target audience beyond traditional methods, providing a clear understanding of your current PPC performance. The Customer Journey - Strategic Approach In eCom, personalization is key. Insights from the analysis are leveraged to craft a journey aligned with ICPs. We use Google PMax campaigns for broad reach and audience testing, allowing us to identify high-converting segments and maximize ROAS. We set up Meta Ads to match with the found data using dynamic ads to personalize ad content based on user behavior, all according to our roadmap. Creatives - Data-Driven Messaging Understanding your customer is key. We analyze reviews, competitor messaging, CRO data, and PPC data to see customer pain points, desires, and see what resonate most effectively. CRO - Supporting PPC A seamless website experience is crucial. We analyze your website to identify elements that create friction and hinder conversions, such as cumbersome navigation or slow loading times. Data is collected from PPC campaigns, industry best practices (derived from competitor analysis), heatmapping tools, and funnel statistics. By minimizing friction we can achieve, user-friendly, and trustworthy website experience that seamlessly converts PPC-generated traffic. Building Long-Term - Customer Loyalty We understand that customer loyalty is the cornerstone of long-term success. That's why we set up a strategic SMS / email framework designed to nurture customer relationships and generate repeat business. Targeted email sequences are set for different customer segments and we help you create brand loyalty programs with its communication taken care of also.
